moniker backed by $4 mil effort

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Most Popular, a subsidiary of NewsEdge Corp., relaunches today as and breaks a $4 million, fourth-quarter, multimedia campaign from Grey Advertising, New York. The campaign carries the tagline, "It's news to you." Advertising supports the site's positioning as a source for individualized content that includes archived research, company and product information, and continuing education and career resources. VP-Marketing Kathy Greenler said $15 million has been earmarked for additional ads in 2000.

Copyright October 1999, Crain Communications Inc.

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