The government of Indonesia, stained by the violence in neighboring East Timor, plans to launch an estimated $1 million tourism marketing campaign to counter negative perceptions about the country. Gede Ardika, director-general for tourism, said the country will adopt a "rescue program" early next year. That plan will include a "Come to Indonesia" travel campaign. The basic strategy, Mr. Ardika said, is to isolate the East Timor problem. "East Timor is not the whole of Indonesia," he said. "This country has so many islands. We still have our traditional attractions . . . " The government also plans to develop other tourist destinations.
Copyright September 1999, Crain Communications Inc.