Inside.com and the Industry Standard
will team up to launch a weekly magazine plumbing digital technology's transformative effect on entertainment and media. The magazine will be launched late this year, though its weekly frequency won't take effect until sometime in 2001. The Standard
will not invest cash in the venture, but will handle printing, distribution and subscription fulfillment. Ads will be sold by both the Standard and inside.com. Inside.com
, which employs 60 staffers to produce a site encompassing media and entertainment news and related industry databases, had a "soft" launch May 10. Inside.com will hire additional staff for the magazine, said editor Michael Hirschorn, who added that the magazine's editor and title had not been decided upon yet. Inside's second round of financing, for $23 million, closed in April.
Copyright August 2000, Crain Communications Inc.