Alaska Airlines breaks new spots
Alaska Airlines, trying to shore up its position in the cut-rate West Coast market, Sunday breaks its first new campaign in 15 years with three TV spots themed "Alaska, the last great airline." The humorous spots, the first from agency Goodby, Silverstein & Partners, San Francisco, portray a fictitious '50s retro "Alaska's World" where everyone is not just nice, but real nice. Each spot is tagged, "Does this perfect world really exist? Only in the clouds. For the same price as other airlines, you jut get more." The spots, directed by Bob Giraldi, were filmed on a set near the Cleaver's house from the old television series "Leave it to Beaver."
unit backs "Swan Princess"
Turner Home Entertainment will launch a $20 million marketing and promotional campaign in late July in support of the Aug. 1 release of Nest Entertainment's "The Swan Princess" on home video, its biggest such push ever. Pillsbury Co. is the biggest promotional partner tied to the movie. The company will take part in two FSI programs dropping in August, a rebate on the video with purchases of five Pillsbury products, and a "Swan Princess" sweepstakes supported with on-package advertising. THE's media schedule in late summer includes ad buys on network and cable.
adds Bangkok franchise
Blockbuster Entertainment Group, Fort Lauderdale, Fla., awarded franchise development rights to Sun-Master Entertainment in Bangkok. The Thai market becomes the company's 20th international market. Bangkok claims 60% VCR penetration in a city of 8 million.
plans Escape (ads)
Calvin Klein Cosmetics Co. will debut a new worldwide ad campaign next month for Escape and Escape for Men fragrances. The magazine ads, from in-house CRK Advertising, feature models Amber Valletta and her husband Herve Le Bihan, photographed by Mario Sorrenti.
Cross ad drive
Anheuser-Busch Cos. today presented a check for $1 million to the American Red Cross to help fund its first-ever paid advertising campaign. The Red Cross launched a fund-raising effort after a period in which a cut in corporate donations coincided with an unusual number of natural disasters, including Hurricane Andrew, the Midwest flooding and the Los Angeles earthquake. The organization will buy TV and print for its campaign, themed "Help can't wait."
Copyright 1995 Crain Communications Inc.