Infiniti readies Owner's Club

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The luxury Infiniti Division of Nissan North America, Gardena, Calif., kicks off a new Owner's Club Jan. 20 to improve customer loyalty with special offers, including travel and events. Owners will be notified via inserts to new owners in welcoming letters handled since that program started last year by TBWA/Chiat/Day, Playa del Rey; new-product brochures via Fattal & Collins, Marina del Rey; and inserts to consumers who financed their vehicles via Infiniti's financial unit. Consumer Link Networks, Los Angeles, developed a benefits package reached at Infiniti's Web site.

Copyright January 1999, Crain Communications Inc.

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