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INFINITI TOUTS NEW 'MUSCLE CAR WITH BRAINS'

New M45 Gets $10 Million Print Ad Campaign

By Published on .

DETROIT (AdAge.com) -- Nissan North America's Infiniti is positioning its new 340-horsepower M45 as "your muscle car with brains" in an estimated $10 million print ad campaign.

Ads launching in newspapers and November magazines describe the M45 as "intelligently priced around $45,000." Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., handles advertising for the carmaker.

A six-minute-plus film about the car will be sent to 615,000 prospects and will be available on infiniti.com-M45.

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