of new and more sophisticated information-technology tools. How is
information-driven marketing changing the business world? Over the
next four weeks, this Advertising Age series will examine the ways
innovative companies are gaining competitive advantage via the savvy
use of information-powered marketplace strategies and tactics.
Part 1: The perils and promise of today's quickly forming
Part 2: Its impact on new-product development and on pricing and promotion strategies.
Part 3: Information-age implications for consumer package goods and grocery marketers.
Part 4: A call to action for companies preparing for the information-intensive marketplace.