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INFO-DRIVEN MARKETING

Published on .

A four-part series: Marketing is being revolutionized by the onrush

of new and more sophisticated information-technology tools. How is

information-driven marketing changing the business world? Over the

next four weeks, this Advertising Age series will examine the ways

innovative companies are gaining competitive advantage via the savvy

use of information-powered marketplace strategies and tactics.

Part 1: The perils and promise of today's quickly forming

information-driven marketplace.

Part 2: Its impact on new-product development and on pricing and promotion strategies.

Part 3: Information-age implications for consumer package goods and grocery marketers.

Part 4: A call to action for companies preparing for the information-intensive marketplace.

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