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Infomercial billings up this year

Published on .

Infomercial media billings grew by 55.5% in the first quarter of this year over first quarter 1994, according to Response TV's media index. Total billings for the quarter were $241.1 million; the top three categories were health & fitness ($55.7 million), beauty ($38.4 million) and personal development ($33.2 million).

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