Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Infomercial billings up this year

Published on .

Infomercial media billings grew by 55.5% in the first quarter of this year over first quarter 1994, according to Response TV's media index. Total billings for the quarter were $241.1 million; the top three categories were health & fitness ($55.7 million), beauty ($38.4 million) and personal development ($33.2 million).

Most Popular
In this article: