Infomercial companies to merge

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National Media Corp., Philadelphia, has executed a letter of intent to acquire Positive Response Television, creator of the "Amazing Discoveries" infomercial format. National Media said the acquisition will strengthen its position as the global leader in the infomercial industry. The transaction is valued at about $26 million. Michael Levey, founder, chairman and CEO of PRTV, and creator and host of "Amazing Discoveries," will be CEO of the PRTV subsidiary and exec VP of National Media.

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