Information still killer app on the Internet

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The Internet continues to be an information rather than an entertainment medium, and one of the key online activities is searching for product information on company home pages.

Those are some of the findings of the fifth annual Interactive Media Study, conducted for Advertising Age by the Telenation polling service of researcher Market Facts, Arlington Heights, Ill.

For more on this story, see INTERACTIVE.

Copyright October 1997, Crain Communications Inc.

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