×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Information still killer app on the Internet

Published on .


The Internet continues to be an information rather than an entertainment medium, and one of the key online activities is searching for product information on company home pages.

Those are some of the findings of the fifth annual Interactive Media Study, conducted for Advertising Age by the Telenation polling service of researcher Market Facts, Arlington Heights, Ill.

For more on this story, see INTERACTIVE.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: