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Informix hires Saatchi for $20 mil account

Published on .

Informix, Westborough, Mass., has hired Saatchi & Saatchi, San Francisco as the new agency of record for its $20 million account. The marketer of database management software's previous agency was Y&R Advertising, San Francisco. The move is the latest loss for Y&R, which was hired to handle the Informix account just five months ago.

Copyright January 2001, Crain Communications Inc.

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