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Infoseek books deal with Borders.com

Published on .

Infoseek Corp. shook hands with Borders.com, appointing it exclusive bookseller and provider of book-related content on Infoseek. Borders.com will be the main sponsor on Infoseek's new Books Channel. Amazon.com and BarnesandNoble.com have been busy snatching up exclusive deals with the other top search engines.

In related news, BarnesandNoble.com struck a deal to be the premier bookseller in Virtual Emporium's online shopping community. At the same time, Virtual Emporium joined BarnesandNoble.com Affiliate Network. Further details about the agreement were not released.

Copyright November 1997, Crain Communications Inc.

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