InfoSeek to launch InfoSeek Japan

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Internet search guide company InfoSeek Corp., Santa Clara, Calif., announced a new marketing alliance with Kanematsu Corp. and creation of a joint venture company called InfoSeek Japan. The new company will develop a Japanese-language search service featuring localized content with availabilty this spring. Yahoo! Corp., which recently raised more than $1 billion in a public offering late last week, is also expected to launch a service for the Japanese market. InfoSeek, which is privately held, recently secured $15 million in funding, much of it from Nynex and launched a $4 million ad campaign with Margeotes Fertitta & Partners, New York.

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