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ING Group taps Jordan McGrath

Published on .

ING Group, Amsterdam, named Jordan McGrath Case & Partners/Euro RSCG, New York, as first agency for its $50 million U.S. branding account. The campaign for the financial services company will include TV, print, direct marketing, event marketing, Hispanic communications and public relations. SFM Media will handle media planning and buying.

Copyright November 2000, Crain Communications Inc.

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