Ingalls, Boston, and Media Edge, New York, have formed a strategic broadcast media buying alliance. Media Edge will handle media buying for Ingalls' AOR clients, and the two agencies will work together on new-business development. Ingalls, which bills $135 million, has clients including TJ Maxx, Radisson Hotels Worldwide and Citizens Financial Group. Media Edge's clients include AT&T Corp., United Airlines, Colgate-Palmolive Co. and Glaxo Wellcome. The media shop bills $2.9 billion.
Copyright December 1997, Crain Communications Inc.