Krauss, 54, ran Y&R's German operations for 17 years. He joined Y&R, Frankfurt, in 1968 and worked in Hong Kong and Australia until he returned to Germany in 1980, where he became the architect of the network's expansion into Eastern Europe.
Krauss' departure from Y&R shocked the German ad industry late last July. Saatchi & Saatchi CEO Hubertus von Lobenstein, 34, decided his young team needed the help of a senior executive in order to build the agency, which is ranked 23rd by billings in Germany. Krauss will only work three days a week.
"After being the sole decision maker for 20 years it is a big challenge for me to become senior coach for a young management team. The executive decision remains with Hubertus von Lobenstein, but he and his team convinced me entirely that they want my advice and that I can help them reach their goal," Krauss says.
Derek Bowden, CEO of Saatchi & Saatchi Europe, says hiring Krauss is a real coup for the agency. "The German management has done a great job during the last three years and they have convinced me that with Ingo Krauss the future will even look better. We will reach our goal to become one of the top 10 ranking agencies in Germany."
In particular, Krauss will advise Saatchi & Saatchi management on adding more communication services to the agency and setting up training systems. Krauss will also support the agency in new business wins. He has already been involved in Saatchi & Saatchi's win of the $15m Commerzbank account, which Y&R had to resign after it won the Citibank account.
Separately, Robert Fletcher, the European marketing director at Saatchi & Saatchi's German operations, has left the agency.
Copyright October 1997, Crain Communications Inc.