names new VP-marketing

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Most Popular, which creates and packages original personal care products for exclusive sale over the Web, appointed Elizabeth Strobel general manager and VP-marketing, charged with spearheading marketing efforts for the specialty e-retailer, including brand management and developmental operations. The first online launch will be a signature line of bath and body products and home aromatherapy accessories. Prior to joining, Strobel was brand management director, Marchon Eyewear, responsible for the Nautica and Fendi eyewear brands.

Copyright October 1999, Crain Communications Inc.

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