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1. Request for basic introduction and company overview from the agency

2. Proposal instructions (so agency knows how to respond)

3. Description of the marketer's project scope, goals and objectives

4. Description of marketer's IT environment

5. Any specific performance requirements (transaction volume for e-commerce, minimum level of service, the amount of traffic a site is getting)

6. Appendixes

a. Summary of proposed software and hardware, including descriptions and cost b. Summary of services, with descriptions and cost

c. Total cost summary.

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