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INITIATIVE MEDIA AWARDED ELIZABETH ARDEN TV BUSINESS

Published on .

(May 3, 2001) -- Interpublic Group of Cos.' Initiative Media North America has been awarded Elizabeth Arden's national TV advertising business, worth approximately $5 million. The account will be handled from Initiative's New York office. The agency will begin working on fourth-quarter buys.

"We are delighted to be working with Elizabeth Arden," said, Arthur Schreibman, executive vice president, director of national broadcast, Eastern region, in a statement. "We have extensive experience in the fragrance arena and are confident that we will effectively reach their target demographic audience in the most cost efficient manner." -- Richard Linnett

Copyright May 2001, Crain Communications Inc.

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