Initiative Media promotes three execs

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Initiative Media North America, New York, promoted three execs in its Western region. William Formeca, senior VP, group account director at Initiative, Los Angeles, was named director-Western region client services; Randy Bixler, senior VP-general manager of Initiative, San Diego, was named director-Western region client services; and Brooke Mabe, corporate paralegal, was made director-purchasing. All report to Carolyn Bivens, exec VP-managing director of the Western region.

Copyright December 2000, Crain Communications Inc.

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