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Initiative Media trims staff

Published on .

Initiative Media North America, Los Angeles, is trimming back some major staff positions because it has been unable to meet its annual revenue projections for parent Interpublic Group of Cos. About 12 to 13 positions have been eliminated, with the biggest being that of Bruce Hoening, exec VP-print negotiations for Initiative Media, Los Angeles.

Copyright October 2000, Crain Communications Inc.

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