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Initiative wins $350 mil in accounts

Published on .

Media agency Initiative Media North America said it has racked up $350 million in new business in the first quarter of this year by signing up 40 to 50 new accounts--many from the dot-com industry. Some of the biggest clients include Disney's California Adventure, a new Walt Disney Co. theme park; Albertsons.com; and CheapTickets.com.

Copyright June 2000, Crain Communications Inc.

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