New initiatives at Jack in the Box

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Foodmaker's Jack in the Box, San Diego, Calif., is adding new menu boards that prominently display value meals, converting to self-service beverages and launching a test next month in Bakersfield, Calif., of burgers made to order. New creative from Kowloon Wholesale Seafood Co., Santa Monica, Calif., supports.

Copyright February 1998, Crain Communications Inc.

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