INLINE SKATERS GETTING AGGRESSIVE FOR BACKERS

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A selection of upcoming events and properties seeking sponsors.

Aggressive Skaters Association Pro Tour wants to ice title and presenting sponsor deals for its first inline skating competition series. The competitions will tour various cities, both in the U.S. and elsewhere, starting June 10. Targeting youths between 12 and 17 years old, the events offer sponsorships including title ($600,000), co-sponsor ($350,000) and supporting ($100,000). Packages offer on-site corporate identification and product promotion, national cable TV exposure on ESPN and other local media support. @radical.media, New York, coordinates. Contact: (212) 758-2500.

National KidsDay, a family festival and entertainment expo set for Sept. 16 in Washington, seeks several sponsors on various levels with costs from $100,000 to $500,000. Sponsorship packages include logo and brand presence on-site, plus promotion opportunities with TV and print media support. Chicago-based DDB Needham Worldwide's Event Marketing Resource coordinates. Contact: (312) 552-2451.

"Help Free Willy," San Francisco, in cooperation with Warner Bros., is fishing for $5 million through corporate sponsorships and promotions to complete construction of a marine mammal rescue and rehabilitation center in Newport, Ore. The facility will house Keiko, the orca whale who starred in the 1993 film "Free Willy," and other marine creatures. A comprehensive menu of retail and media promotion opportunities surround the July theatrical release of the sequel "Free Willy 2" and its videocassette release in November. Co-Options, Stamford, Conn., coordinates. Contact: (203) 978-0051.

New York Double Decker Tours and Chicago Motor Coach are ready to board title sponsors for double-decker tour buses roving downtown areas 365 days a year. One-year title sponsorships cost $159,000 each; already participating are American Airlines, American Express Co., Coca-Cola Co. and the Chicago Bulls. Peter Kahn Promotions, Fort Lauderdale, Fla., coordinates. Contact: (305) 492-5000.

Quick Chek New Jersey Festival of Ballooning seeks one presenting sponsor, at $100,000, for its hot air balloon festival July 28 to 30 in Readington, N.J. New sponsors at the festival include American Isuzu Motors, Sharp Electronics Corp. and TotalTel. Lower tier sponsorships ranging from $1,500 to $50,000 are also available. Promo 1, West Caldwell, coordinates. Contact: (201) 882-5464.

Contemporary Christian music artist Steven Curtis Chapman seeks one title sponsor for his "Music of Christmas" tour starting in mid-November. The name-in-title sponsorship costs $180,000 and includes media merchandising, direct mail and on-site product promotion. Contemporary Group, St. Louis, coordinates. Contact: (314) 962-4000.M

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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