INNOVASIA COMMUNICATIONS TO HANDLE GM'S ASIAN-AMERICAN CAMPAIGN

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(June 6, 2001) -- General Motors Corp. named LinkOnline Group's Innovasia Communications, Los Angeles, as its first national Asian-American agency of record for all its brands.

GM's Western Region first tapped the independent agency in March 2000 for multicultural TV, print and radio ads for the Cadillac Escalade sport utility vehicle, plus for Chevrolet's Impala sedan and Venture minivan.

LinkOnline was founded in 1994. Innovasia, its ad division, also handles Korean Airlines and United Parcel Service.

A GM spokeswoman would not reveal the campaign's budget. The automaker spends an estimated $30 million in Hispanic media annually. -- Jean Halliday

Copyright June 2001, Crain Communications Inc.

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