GM's Western Region first tapped the independent agency in March 2000 for multicultural TV, print and radio ads for the Cadillac Escalade sport utility vehicle, plus for Chevrolet's Impala sedan and Venture minivan.
LinkOnline was founded in 1994. Innovasia, its ad division, also handles Korean Airlines and United Parcel Service.
A GM spokeswoman would not reveal the campaign's budget. The automaker spends an estimated $30 million in Hispanic media annually. -- Jean Halliday
Copyright June 2001, Crain Communications Inc.