picks Kaplan Thaler Group

Published on .

Most Popular has chosen Kaplan Thaler Group, New York, as its first agency of record. Spending was undisclosed. is a Web and telephone service that acts as a gathering point for shoppers seeking information about sales, promotions and special events at retail stores. It currently serves New York, Los Angeles, San Francisco, San Diego, Chicago and London, and plans to expand to 60 cities by the end of the year.

Copyright September 1999, Crain Communications Inc.

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