Inside 'The Biggest Loser' Expanding Brand Bonanza

An Audio Interview with Ad Age Media Reporter Nat Ives

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NEW YORK (AdAge.com) -- Ad Age media reporter Nat Ives discusses his latest story about how the TV reality show 'The Biggest Loser,' which was originally given little chance of succeeding, has become a sprawling money-making franchise as well as a poster child for cross-platform promotional savvy.
In this article: