breaks $10 mil campaign

Published on .

Most Popular, a news and entertainment site from Powerful Media, breaks its first ad campaign on April 24. The $10 million campaign, from Sterling Group, New York, promotes its May launch. Print ads will run in publications including Hollywood Reporter,Wired and Vanity Fair. Outdoor breaks next month in New York and Los Angeles. The tagline: "Fresh news, data and intelligence on the future of your industry. Today."

Copyright April 2000, Crain Communications Inc.

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