Inside line: First CMO is installed at Experian unit

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Experian, Schaumburg, Ill., named Deborah Lowman-Zuc-carini, 41, to the new post of exec VP-chief marketing officer for its Experian Marketing Solutions unit. Ms. Lowman-Zuccarini, previously chief operating officer at Nykamp Consulting Group, will lead Experian's marketing, product development and privacy teams. Experian is a database marketing company that uses consumer information to help clients better target prospective customers and manage existing customer relationships.

Direct Marketing Association is partnering with Greenfield Online to offer a Web site evaluation service to its members. The new offering, called WebSuite, allows DMA members to receive periodic profiles of site visitors via 500 monthly questionnaires that contain demographic data, Internet usage measures, and visitor satisfaction and loyalty information. Also, DMA members can subscribe for a fee to Greenfield's Score component, which offers integration of Web sites with visitor intercepts and surveys, downloadable client reports, and third-party site measurement.

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