Green Bay Packers inked a deal with GMR Marketing, Brookfield, Wis., to create a 70-foot interactive touring attraction themed "Ultimate Packers adventure," which will visit key Wisconsin markets this fall to promote the 1997 Super Bowl-winning team. Various Wisconsin marketers are in negotiations to be co-sponsors of the vehicle.
Simon Marketing, Los Angeles, this month announced plans to merge with Cyrk, a Gloucester, Mass.-based loyalty and continuity marketing agency. Simon, a promotion marketing agency, recently executed McDonald's Corp.'s hit Happy Meals promotion featuring Teenie Beanie Babies. Cyrk handles fulfillment for Pepsi-