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INSIDE LINE: EVENTS & PROMOTIONS: SHOPPING MALL DEVELOPER LINKS WITH PEPSI, VISA

Published on .

General Growth Properties, one of the nation's leading shopping mall development companies, an-nounced a new marketing partnership with Pepsi-Cola Co., and expanded its ongoing ties with Visa USA. The deals allow on-site marketing and roles in local and national marketing and promotion campaigns.

Putumayo World Music inked a deal with Barnes & Noble to promote at point of purchase a sample compact disc collection of music from coffee-producing nations. Barnes & Noble will give customers a free regular coffee drink with each purchase of the CD at its 240 bookstores with cafes.

Nutmeg Mills this month launches a six-week retail promotion for Chase Authentics, the official trackside apparel of Nascar. The promotion encompasses department and sporting goods stores in 39 states, and includes a sweepstakes and gift-with-purchase element plus spot TV support. The sports apparel marketer handles the effort in-house.

Johnson & Johnson signed on as a corporate partner of the 1998 Goodwill Games slated for July 19 to Aug. 2 in New York. The sponsorship was handled in-house by Turner Broadcasting System's Turner Sports, Atlanta, which will telecast the

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