Putumayo World Music inked a deal with Barnes & Noble to promote at point of purchase a sample compact disc collection of music from coffee-producing nations. Barnes & Noble will give customers a free regular coffee drink with each purchase of the CD at its 240 bookstores with cafes.
Nutmeg Mills this month launches a six-week retail promotion for Chase Authentics, the official trackside apparel of Nascar. The promotion encompasses department and sporting goods stores in 39 states, and includes a sweepstakes and gift-with-purchase element plus spot TV support. The sports apparel marketer handles the effort in-house.
Johnson & Johnson signed on as a corporate partner of the 1998 Goodwill Games slated for July 19 to Aug. 2 in New York. The sponsorship was handled in-house by Turner Broadcasting System's Turner Sports, Atlanta, which will telecast the