National Park Foundation inked a deal with Target Stores for a cause-related promotion to benefit the Washington Monument, guaranteeing $1 million with plans to raise $5 million. The foundation brings corporate support to 369 national parks without commercialization inside the parks.
McDonald's Corp. this month began a "Deluxe Monopoly" promotion, based on the Parker Bros. game, targeting adults for its new Arch Deluxe. Prizes exceed $100 million, with two $1 million grand prizes. Game boards were distributed June 9 via a national free-standing newspaper insert; game pieces are available at the point of purchase. Network, spot and cable TV supports, as well as radio, via DDB Needham Worldwide, Chicago.