Inside Line: Frederiksen breaks effort for Bob Hope tapes

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Frederiksen Group, Falls Church, Va., will handle a marketing campaign for the Bob Hope TV library, a collection of 256 specials that aired on NBC from 1950-96. The campaign for home video sales will include direct-response TV, catalogs, print ads, and in-store and online promotions. The Web site for the campaign, BobHopeVideos. com, launches today. Also this week, Frederiksen breaks a holiday offer, "Christmas With Bob Hope," which will be followed by additional product offers rolling out early next year. The Bob Hope TV library is owned and operated by Hope Enterprises.

Harte-Hanks, San Antonio, is partnering with Hewlett-Packard Co. to provide e-business and customer relationship management services to the pharmaceutical industry. Through personalized portals for each brand, drug marketers will be able to deliver relevant information to doctors, pharmacists and healthcare providers using numerous electronic points of contact including Web sites, call centers, e-mail, kiosks and mobile phones.

Cox Target Media, Largo, Fla., launched promotions for its Val-Pak and Carol Wright cooperative mail products. Cox's "Holiday Hundreds" promotion, running through Dec. 9, offers the 50 million recipients of Val-Pak the chance to win a $100 check inserted in random envelopes. Last week's Carol Wright mailer kicked off a promotion reaching 22 million higher-income households. Consumers open the envelope to see if they've received a pair of movie passes for Universal Pictures' "Dr. Suess' How the Grinch Stole Christmas." The offer is a tie-in with Toys "R" Us' holiday insert in the mailer.

Coolsavings.com, a Chicago-based provider of online direct marketing efforts for on- and offline companies, launched a nine-week campaign in which Coolsavings' members will get holiday-related e-mails every Monday. The messages include editorial content, featured merchandise and gift offers as well as sweepstakes offers and charity donations from Coolsavings, which will match 10% of all Cool Points earned by consumers when they click through to a featured advertiser's site or make a purchase. Each e-mail message-with themes like early holiday shopping ideas, planning parties and last-minute time savers-has one primary sponsor as well as four to six additional advertisers.

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