INSIDE LINE: MASTERCARD PROVIDES SPECIAL SEATING AT SHOWS

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MasterCard International announced a promotional relationship with PACE Theatrical Group, New York, to provide preferred seating at events and special entertainment packages for Gold MasterCard cardholders. Programs are customizable through member banks.

Hallmark Home Entertainment begins a sweepstakes promotion Jan. 14 for the videocassette release of "Scarlett," its sequel to "Gone With the Wind." Grand prize: an original first edition of Margaret Mitchell's novel valued at $8,000. One hundred first-prize winners will receive an authentic piece from the actual film set. Mail-in entry deadline is Jan. 18, 1998.

with Pop Warner Little Scholars, the national youth football and cheerleading organization. Pro-Serv, Arlington, Va., coordinates.

Authentic Fitness Corp. signed as official apparel sponsor for USA Triathlon's Team USA through the 2000 Olympics in Sydney.

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