Hallmark Home Entertainment begins a sweepstakes promotion Jan. 14 for the videocassette release of "Scarlett," its sequel to "Gone With the Wind." Grand prize: an original first edition of Margaret Mitchell's novel valued at $8,000. One hundred first-prize winners will receive an authentic piece from the actual film set. Mail-in entry deadline is Jan. 18, 1998.
with Pop Warner Little Scholars, the national youth football and cheerleading organization. Pro-Serv, Arlington, Va., coordinates.
Authentic Fitness Corp. signed as official apparel sponsor for USA Triathlon's Team USA through the 2000 Olympics in Sydney.