INSIDE LINE: Pavlika to head direct operation for Margeotes

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Holly Pavlika has found a new spot in the direct world as president of Margeotes/Fertitta & Pavlika, the newly named direct marketing division of Margeotes/Fertitta & Partners, New York. The move comes just weeks after the previous direct shop that bore her name, Lowe Fox Pavlika, merged with APL Direct to form Lowe Lintas Direct (AA, Feb. 28). Ms. Pavlika's exit from her position as exec VP-executive creative director was announced the same day as the merger. At Margeotes, she will be responsible for expanding the direct marketing division.

Clive MacLean, managing director of FCB Direct, Chicago, will leave the agency at month's end to work for a California-based educational institution that's going online. Derek Moore, 40, creative director for the Chicago shop, will succeed Mr. MacLean as exec VP-managing director. Mr. MacLean, former managing director of CM Partners, came to FCB when it acquired the Rolling Meadows, Ill.-based direct shop last year. Kevin Tromp, 45, FCB's newly hired director of client services, will become senior VP-chief operating officer of the 115-person office.

Jac Hansel, 41, was named to the new post of vice chairman-chief strategy officer at Brann Worldwide. He will be based in the agency's Cirencester, England, office. Mr. Hansel previously was chairman of Brann in Europe. The Snyder Communications' direct arm also has created two regions within its North American operation, promoting David Finkel, 44, to president-Eastern Region, from general manager of BrannBlau, Wilton, Conn.; and Jeff Jarrett, 44, to president-Western Region from general manager of BrannBlau, Chicago. Succeeding Mr. Finkel as general manager of the Connecticut office is Barry Kessel, from director of client services.

Consumers Energy, Jackson, Mich., tapped Frankel Direct, Chicago, as its direct response agency of record. Bozell previously handled the $4.5 million account. Frankel will handle customer acquisition, retention and loyalty work for Michigan's largest gas and electric utility.

AT&T Broadband customers soon will receive new catalogs of items available for redeemed points in the cable TV company's revamped and renamed customer loyalty program. The AT&T Cable Rewards program (AA, Feb. 28) resembles the original TCI Rewards program launched two years ago. New catalogs being mailed to the program's 4 million members feature products from cable partners such as the Disney Channel and HBO as well as new offers from the Food Network and Lifetime, said Doug Seserman, senior VP-marketing for AT&T Broadband. The program also has a new tagline: "Our way of saying thank you." The loyalty effort, aimed at high-value and digital cable customers, has helped reduce disconnection rates by 10% and spur an 18% increase in program upgrades.

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