Lens Express, a direct seller of replacement contact lenses, tapped Publicis Groupe's Publicis Dialog, Salt Lake City, as U.S. agency of record to handle a $5 million integrated campaign. The national direct marketing effort starts with a series of TV spots rolling out over the next few months on A&E, CNN and Lifetime Television for Women. Publicis Dialog also is responsible for lead generation, customer relationship and database marketing, and media planning and buying.
Dimac Marketing Partners, New York, is expanding its direct marketing services to e-mail through a partnership with e-mail marketing company Bigfoot Interactive. The deal makes Bigfoot a partner with Dimac's Interactive Strategic Solutions Group.