INSIDE LINE: 'SPEED RACER' DRIVES INTO DEAL WITH SNAP-ON

Published on .

Moda International Marketing New York, recently inked a deal naming its Snap-On products the official tool brand of Speed Racer Enterprises for cross-promotional and marketing purposes. So far the relationship is limited to promoting Snap-On tools in conjunction with the popular "Speed Racer" animated TV series, although Speed Racer Enterprises has not ruled out a future official motorsports sponsorship.

Andrew Jergens Co. this month launched the "Touching Moments" Jergens skincare promotion and sweepstakes offering one grand prize of a $50,000 family reunion for up to 20 people at Orlando's Walt Disney World. In order to win, consumers must match a game piece that appeared in a May 4 newspaper free-standing insert with a print ad appearing in today's People.

Procter & Gamble Co. offers a coupon promotion this month giving consumers one free Crest toothbrush with the purchase of one tube of Crest toothpaste and one bottle of Scope Mouthwash.

Virgin Interactive, Irvine, Calif., announced a sponsorship agreement with Professional SportsCar Racing including the development of an interactive game based on the racing series to be released late next year for PC and Sony PlayStation videogame platforms. The racing organization, previously called International Motor Sports Association, was recently renamed.

Peapod, Evanston, Ill., recently named Lee Hill Dialogue Marketing, Chicago, as agency of record for marketing communications and member management of Peapod's online grocery shopping and delivery service.

QLM Marketing, Princeton, N.J., recently won a promotional assignment for Tenneco's Hefty waste bag products.

WCJ, Chicago, won promotion agency of record for Harley Davidson Motor Co.,

In this article:
Most Popular