Sprint Business on March 15 delivered free large pizzas for lunch to more than 2,000 current and potential small business customers in Boston, Chicago, Dallas and Philadelphia as part of its "Fridays Free" promotion. The promotion, launched this January, offers small businesses one full year of free calls on Fridays, including outbound domestic and international long distance, cellular long distance, faxes, receiving toll-free numbers and calling card calls. "*`Fridays Free' has garnered almost 50% more new customers than initially projected for the first month," said Patti Manuel, president of sales and marketing.
Corel Corp. this month inked a $5 million deal to be the new title sponsor of the Great Race, the cross-country vintage car rally making its 14th annual run this summer. Interstate Batteries was previously title sponsor. MBNA America Bank and the U.S. Navy are associate sponsors.
J. Brown/LMC Group, a co-marketing agency based in Stamford, last week announced the acquisition of Solutions Marketing, Stratford, Conn., a database specialist and marketing services shop. The shop retains its name; Llewellyn P. Smith remains president of the acquired company.