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Inside Line

Published on .

Century Media, Santa Monica, Calif., completed its acquisition of TMT Media, a long-form direct-response TV media buying group formerly based in Encino. The acquisition and relocation of the TMT staff within the Century DR division will add to the direct-response TV agency's client offerings and provide TMT clients with short-form experience. TMT executives have taken posts within Century DR, including JoAnn Levey to senior VP-long form from exec VP at TMT.

Cogit.com, San Francisco, and iQ.com, Saratoga, Calif., joined forces to offer targeting and consumer analysis as a part of clients' online promotions. Using the new joint e-marketing solution, companies can identify demographic characteristics of Web site visitors using Cogit.com's RealProfile service before creating targeted iQoffers. IQ.com lets marketers create online promotions such as coupon offers, product sales or minisurveys through links from icons, ad banners or lines of text.

Source Information Management, St. Louis, and Catalina Marketing, St. Petersburg, Fla., as part of a strategic partnership are developing a tool to help retailers gain insight into consumer buying behavior. The tool, expected to be introduced this year, will be geared toward retailers, publishers and consumer package-goods marketers. Source provides information and management services for retail magazines to retailers and publishers, and also manufactures checkout display racks. Catalina uses consumer purchase behavior to create targeted marketing offers using a variety of media.

Worldata/WebConnect, a Boca Raton, Fla.-based mailing list company, launched permissionE.com, an online program that allows direct and interactive marketers to exchange permission e-mail lists. Marketers can use the new program to negotiate information exchanges with organizations in a similar manner to postal list exchanges, run the campaign and measure responses.

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