Technology is radically transforming marketing and the CMO's responsibilities. In this, the technology issue of Point, Verizon's Jerri DeVard
details how she is leveraging technology to build her company's brand. New voices add their perspective to the issue, including David Weinberger
, co-author of "The Cluetrain Manifesto." And Vint Cerf
, the "father of the Internet" and co-creator of its communication protocol, predicts the future of the Web as a marketing vehicle.