INSIDELINE;ARMATRADING ALBUM GETS ASSIST FROM CHORUS OF CROSS-PROMOTIONS

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BMG is targeting the new album from folk singer Joan Armatrading to women through cross-promotions with cosmetics and book retailers. Customers buying the album at Tower Records, Barnes & Noble or Borders Book Shops can enter a sweepstakes to win baskets of Aveda haircare products worth $250. Aveda stores are giving away free concert tickets and bookmarks advertising an 800-number to call to hear the album. Borders is handing out free mugs and coffee to customers buying the album, called "What's Inside." Saatchi & Saatchi Advertising, New York, named the album and created print ads and a 30-second TV spot; BMG coordinated promotional elements in-house.

Foot Locker, sponsor of the National Basketball Association's all-star game balloting, will take the program to Europe, Australia and Hong Kong this year. Visitors to 2,100 Foot Locker stores will be able to vote. Ballots in the U.S., Canada, Puerto Rico and the U.S. Virgin Islands double as a sweepstakes entry for a chance to take a three-point shot for $1 million during NBA All-Star Weekend Feb. 9 to 11 in San Antonio.

Visa International this month launched a worldwide Olympics-theme kids art contest to be promoted at point of purchase, on the Internet and through schools around the world. "Visa Olympics of the Imagination" invites kids in 20 countries to submit drawings or paintings depicting an Olympic sport of the future, with 30 grand prize winners getting trips for two to see the 1996 Summer Games in Atlanta. The deadline for entry is Jan. 22; winners will be named in February. Edelman Public Relations Worldwide, New York, coordinates the promotion.

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