INSIDELINE;EA SPORTS BACKS VIDEOGAME TOUR ON 40 CAMPUSES

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EA Sports last week was named title sponsor of the "EA Sports College Football USA Campus Challenge," a college videogame competition visiting 40 major campuses starting in September. Collegiate Advantage, Boston, created the event and coordinates additional sponsorships.

Norelco Consumer Products Co.'s Norelco Silhouette women's shavers signed on as a team sponsor of the 1996 Bud Light Pro Beach Women's Volleyball Tour, joining sponsor Tanning Research Labs' Hawaiian Tropic on the 12-city, May-September tour. Norelco will also distribute the booklet "A Guide to Great Looking Skin & Legs" at beaches this summer.

Dime Savings Bank recently inked a three-year deal to become the official bank of the new multimillion-dollar Chelsea Piers Sports & Entertainment Complex in New York. The sponsorship includes exclusive ATM services, in-venue signage and ongoing electronic advertising. Dime will also present a three-day Fantasy Hockey Camp June 7 to 9 there with hockey greats Rod Gilbert and the New York Rangers.

Trans World Airlines, St. Louis, was named official airline of the 22nd annual Toyota Grand Prix of Long Beach (Calif.), slated for April 12 to 14.

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