Rolling Stone this month begins a fall tour of 25 college campuses with its Rock & Roll Bowl, a traveling festival featuring entertainment activities and consumer product promotions, contests and sweepstakes. The event's presenting sponsor is Ford, which is underwriting the tour's music trivia national grand prize of a Ford Mustang or Ranger Splash. Associate sponsors include Procter & Gamble Co.'s Bold detergent, Chesebrough-Ponds USA's Brut ActifBlue men's toiletries, Reebok International, First Brands Corp.'s STP motor oil and Visa USA. Online promotion of the effort is included on CompuServe's Rolling Stone Online area. Collegiate Advantage, Boston, coordinates.
Subway Sandwich & Salad Shops is targeting kids in its new "Bump in the Night" promotion tied to the ABC-TV Saturday morning cartoon series starring Mr. Bumpy, Squishington, Molly and Destructo. Kids can collect one figure from the program each time they buy a Subway Kids' Pak, which includes an activity kit describing how stop-animation works. Johnson Grossfield Promotional Marketing, Minneapolis, created the promotion, which continues through Oct. 3.