INSIDELINE;FREQUENT SHOPPER CLUBS BAG MORE ACTION IN GROCERY STORES

Published on .

Grocery store frequent shopper clubs are enjoying rising participation, according to a recent study by NCH Promotional Services, Lincolnshire, Ill. Nearly 25% of adults regularly use a frequent shopper card to save money, compared with 12% when the same survey was conducted a year ago, NCH said. Altogether, 33% of shoppers have participated in a frequent shopping club program; use is heaviest in the Middle Atlantic states (50%) and lowest west of the Mississippi River (20%), said the survey.

Rolling Stone this month begins a fall tour of 25 college campuses with its Rock & Roll Bowl, a traveling festival featuring entertainment activities and consumer product promotions, contests and sweepstakes. The event's presenting sponsor is Ford, which is underwriting the tour's music trivia national grand prize of a Ford Mustang or Ranger Splash. Associate sponsors include Procter & Gamble Co.'s Bold detergent, Chesebrough-Ponds USA's Brut ActifBlue men's toiletries, Reebok International, First Brands Corp.'s STP motor oil and Visa USA. Online promotion of the effort is included on CompuServe's Rolling Stone Online area. Collegiate Advantage, Boston, coordinates.

Subway Sandwich & Salad Shops is targeting kids in its new "Bump in the Night" promotion tied to the ABC-TV Saturday morning cartoon series starring Mr. Bumpy, Squishington, Molly and Destructo. Kids can collect one figure from the program each time they buy a Subway Kids' Pak, which includes an activity kit describing how stop-animation works. Johnson Grossfield Promotional Marketing, Minneapolis, created the promotion, which continues through Oct. 3.

In this article:
Most Popular