INSIDELINE;HEALTHY CHOICE PROMO SETS UP CAMP WITH NATIONAL PARKS

Published on .

Healthy Choice, Omaha, goes back to nature with its second National Parks promotion starting Aug. 13. A five-page free standing insert in 50 million newspapers will include coupons for more than 300 products; the FSI will also feature a mail-in offer (with five proofs-of-purchase) for a Healthy Choice coupon book plus another coupon book of savings on National Parks tours, lodging and activities. The mail-in enters the consumer into a sweepstakes. The effort is backed by network and spot TV plus print ads in consumer and National Parks Network magazines. Mayer Douglas Inc., Minneapolis, coordinates; Campbell Mithun Esty is Healthy Choice's agency.

AutoWeek, Detroit, is title sponsor of the inaugural AutoWeek Monterey Bay Rolling Concours on Aug. 18 in Monterey, Calif. The event is part of a four-day vintage auto festival that also includes the 45th Pebble Beach Concours D'Elegance and the 22nd annual Monterey Historic Races, all expected to draw a total of more than 100,000 attendees. AutoWeek's tour is coordinated in-house.

Hearst Magazines' Country Living and Chrysler Corp. have partnered for a promotion running through Aug. 31, letting country inn guests test-drive the new Town & Country minivan. The effort involves some of the 75 establishments in Country Living's Country Inns Across America program, and includes product sampling, design and recipe contests, and other promotions.

The 1996 Summer Olympics in Atlanta have named Responsive Marketing, Schaumburg, Ill., marketing agency of record for all promotions and tie-ins. It will oversee all Olympic-related promotions involving licensees and retailers for campaigns, contests, sweepstakes and tie-ins, and will manage the Summer Olympic Games Club for fans.

In this article:
Most Popular