INSIDELINE;KALEMKERIAN NAMED PROMO ASSOCIATION EXECUTIVE DIRECTOR

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Promotion Marketing Association of America, New York, named John A. Kalemkerian executive director. He was previously VP-customer support at the Agency-Company Organization for Research & Development, an insurance industry group. Mr. Kalemkerian succeeds Richard I. Hersh, who was named to the post last spring but was unable to serve for medical reasons.

Combe, White Plains, N.Y., seeks the most unusual mustaches, beards and sideburns for its "Face of the Year" contest running through Aug. 31, supporting Just for Men Brush-In Gel for beards. Mail-in photo entry forms are available at major drug retail stores nationwide and during promotions at select major and minor league baseball games. Eight finalists will win expenses-paid trips for two to the Baseball Hall of Fame; one grand prize winner receives a trip for two to the 1995 World Series. Wirz & Associates, Milford, Conn., coordinates.

Jockey International, Kenosha, Wis., this month unveils the "Under It All You Love Adventure Sweepstakes" national in-store sweepstakes, offering four grand prizes of adventure trips for two to New Zealand and 500 second-place prizes of High Sierra rucksacks. The promotion runs through Sept. 2; Columbian Advertising, Chicago, coordinates.

Duracell, Bethel, Conn., kicks off a National Football League-theme promotion for its batteries this fall, powered by two national free standing newspaper inserts dropping to 44 million households each with coupons; print and broadcast ads; and point-of-purchase support. The first FSI, Oct. 1, offers an "Inside the Super Bowl" video, available through mail-in for $14.95 plus four proofs-of-purchase. A second FSI drops Jan. 14, offering a free Super Bowl XXX poster through mail-in with three proofs-of-purchase.

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