INSIDELINE;VISA ATM ROOTS FOR ROUTE 66 AS ROAD MARKS 70TH

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Visa International has reaped 13,000 entries since late March in its Plus brand ATM promotion themed around the 70th anniversary of Route 66. Three separate print ads ask a trivia question about the Mother Road; mail-in toll-free phone entries give contestants the chance to win a 1957 Ford Thunderbird convertible. The promotion, coordinated by D.L. Blair Inc., Garden City, N.J., continues through June.

Twentieth Century Fox Licensing & Merchandising has teamed with Church's Fried Chicken for an integrated promotion starring "The Simpsons." Included are a "Simpsons" beverage jug and kids meal premiums, and a watch-and-win merchandise giveaway. In-store, direct mail and national spot TV commercials were created by Levenson & Hill, Dallas. The program runs through July.

Sprint Corp. was flying high in New York with "Sprint Sense Dimes 'n' Destinations," offering 100 consumers the opportunity to fly May 3 from New York to Las Vegas for the price of a dime per minute, or $33. The catch: Customers had to pay for the tickets in dimes. America West Airlines was Sprint's partner in the promotion, supported by print and radio ads via J. Walter Thompson USA, San Francisco.

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