Buena Vista Home Video on Jan. 10 launches its biggest Valentine's Day promotion ever with eight video titles. "Disney's Valentine Video Shop" is backed by in-store support and a national free standing newspaper insert dropping Feb. 11 to 48 million homes. Included in the promotion is the offer of a $3 rebate with the purchase of any three packages of Procter & Gamble Co.'s Bounty, Charmin, Puffs, Pampers and Pampers Trainers products. The promotion continues through March 20.
Nature Conservancy and Wild Birds Unlimited recently broke a joint Dollars for Nature cause-related marketing program. Customers making tax deductible donations to the conservancy at Wild Birds' 205 U.S. and Canadian stores will receive "bounce-back" coupons for the amount of the donation, redeemable in January on purchases of $35 or more. The Nature Conservancy is running an ad in its magazine, which reaches 800,000 members, and Wild Birds has created in-house direct mail fliers and point-of-purchase collateral. The program runs through yearend.
Gillespie, a full-service marketing and promotions agency based in Princeton, N.J., recently won marketing responsibilities for the new co-branded Visa credit card jointly offered by the Bank of New York and Toys "R" Us. Gillespie's assignment includes launching the card and acquiring new customers through a combination of in-store promotions and direct response tools, plus print advertising.