INSIDELINECHEVY TRUCK GIVES LIFT TO U.S. SKI TEAM AS AUTOMOTIVE SPONSOR

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Chevrolet Truck, Detroit, has signed on as sponsor of the U.S. Ski Team through 1999, replacing longtime automotive sponsor Subaru of America. The deal includes title sponsorship of Alpine World Cup events in the U.S. and six U.S. championship events, where Chevy will have signage and product displays. Mac Whisner, truck advertising manager for General Motors Corp.'s Chevrolet division, said skiers are three times more likely to purchase sport-utility vehicles than non-skiers. As part of the deal, U.S. skiers such as Picabo Street and Tommy Moe will wear the Chevy Truck logo on uniforms and appear in Chevy advertising starting this fall from Campbell-Ewald, Warren, Mich.

Guinness Import Co., Stamford, Conn., last month gave the 150-year-old Kilgoban Pub in Bantry, Ireland, to Frank Gallagher, winner of its "Win Your Own Pub in Ireland" essay contest for Guinness ale. Mr. Gallagher, 65, of Fort Lauderdale, Fla., was one of 10 finalists flown to Ireland for a three-event final contest to win the pub based on skills in pint pouring, dart throwing and conversation. A total of 35,000 consumers entered the contest, which called for a 50-word essay describing a memorable pint of Guinness. Cohn & Wolfe, New York, helped coordinate the promotion.

Dayton Hudson Corp., Minneapolis, this month opens "Pocahontas" boutiques in its 63 Midwestern department stores, selling children's clothing and home furnishings tied to the animated movie from Walt Disney Co. Marshall Field's will give away four tickets to the movie's Chicago premiere today and will tie into General Cinema's "Pocahontas" coloring contest by providing entry forms at its stores. Select General Cinema theaters will distribute 20%-off coupons for Marshall Field's "Pocahontas" boutiques.

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