Insurance company USAA seeking agency of record

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USAA, a diversified financial service company with $50 billion in assets, has enlisted Bedford Group, Atlanta, to conduct an agency review. USAA, which caters to a military customer base, works with many shops on a project basis but has no agency of record. The insurer spent $1 million on advertising last year, but agency executives said spending is expected to increase considerably.

Copyright August 1998, Crain Communications Inc.

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